WHAT’S INCLUDED

01 — BRAND STRATEGY

Before we start drawing pretty things, we figure out what the brand actually needs to say.

We’ll define the foundations of your brand, including:

• Brand positioning
• Brand message
• Mission
• Purpose
• Brand values
• Brand personality
• Brand essence / “heart” of the brand
• Key messaging direction
• Target audience considerations

Because if you don’t know what your brand stands for, changing the font isn’t going to save it.

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02 — LOGO IDENTITY

3 Logo Concepts

We’ll develop 3 distinct logo concepts based on the strategy we’ve established.

You’ll choose one direction to develop further.

The selected concept will then be refined into your final logo identity.

Included:

• 3 initial logo concepts
• Primary logo
• Logo refinement
• Logo variations where applicable
• Final logo files
• Digital-ready formats

2 rounds of revisions are included.

The goal isn’t to give you 47 versions of the same logo.

It’s to explore 3 strong creative directions, choose the right one, and make it work.

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03 — VISUAL IDENTITY

Once we have the logo direction, we build the visual language around it.

Color Palette

We’ll define your core brand colors and how they should be used.

Including:

• Primary colors
• Secondary colors
• Supporting colors
• Color codes / specifications
• Usage guidance

Typography

We’ll select the fonts that make your brand look and feel consistent.

Including:

• Primary typeface
• Secondary typeface
• Headline usage
• Body text usage
• Supporting typography
• Basic hierarchy guidance

Mood Board

A visual direction that establishes the overall look and feel of the brand.

This helps answer:

“What should this brand feel like?”

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04 — BRAND USE CASES

A brand isn’t useful if it only looks good on a presentation slide.

We’ll show you how to actually use it.

Your mini brand guide will include practical examples and directions for:

• Logo placement
• Logo sizing
• Clear space
• Logo backgrounds
• Correct / incorrect logo usage
• Color combinations
• Typography combinations
• Visual style
• Basic brand applications

Depending on the project, we can also demonstrate the identity across selected brand materials.

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05 — MINI BRAND BOOK

Everything comes together into one practical document.

Your Mini Brand Book will include approximately:

Brand Foundation

Mission, purpose, values, personality, positioning and brand message.

Logo

Primary logo, variations, concepts and logo rules.

Colors

Palette, codes and usage guidelines.

Typography

Fonts, hierarchy and use cases.

Mood & Visual Direction

The overall look, feel and visual personality of the brand.

Logo Usage

Clear space, sizing, backgrounds, correct and incorrect usage.

Brand Applications

Examples showing how the identity should be applied across selected materials.

Brand Direction

Simple rules and recommendations to help keep your brand consistent.

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APPROXIMATELY 5 CORE DELIVERABLES

Your package is built around five practical outputs:

01. Brand Strategy Foundation
Your message, mission, purpose, values and brand personality.

02. Logo Identity
3 initial concepts + selected/refined final direction.

03. Visual Identity
Color palette, typography and mood board.

04. Brand Use Cases
Practical examples and directions for using your identity.

05. Mini Brand Book
A consolidated guide containing the rules and direction for your brand.

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2 ROUNDS OF REVISIONS

We include 2 revision rounds so we can refine the selected direction and make sure everything feels right.

The process is collaborative, but it also needs boundaries.

We’re building a brand — not playing an infinite game of:

“Can you make the blue slightly more blue?”

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WHAT YOU WALK AWAY WITH

At the end of the project, you’ll have more than a logo.

You’ll have a brand foundation.

You’ll know:

What your brand stands for.

What it should sound like.

What it should look like.

Which colors belong to it.

Which fonts to use.

How your logo should be used.

How your visual identity should be applied.

And most importantly:

How to keep everything consistent as your business grows.

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STARTING FROM

€750

The final price depends on the complexity of the brand, number of applications and amount of strategic/creative work required.

Perfect for:

• New businesses
• Startups
• Personal brands
• Small businesses
• Businesses with an outdated identity
• Businesses that have a logo but no real brand system

Not a good fit for:

Companies looking for a complete corporate rebrand with extensive research, naming, multiple brand applications, packaging systems or a 100-page corporate identity manual.

This is intentionally mini.

It’s designed to give you the essentials without paying for a giant branding project you don’t actually need.

YOUR BRAND.

Defined. Designed. Documented.

Starting from €750.